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Campaign Case Study

69 MILLION WATERMELONS CAN'T BE WRONG

69 MILLION WATERMELONS CAN'T BE WRONG

DIRECT RESPONSE: CONSUMER TECH + MARK ROBER

As a former NASA scientist and a regular on The Jimmy Kimmel Show, Mark Rober goes big with everything he does, even watermelons. We weren’t surprised to see his how-to watermelon deliver 69 million views, countless fun at outdoor parties, and a very happy Consumer Tech client who ran a direct response campaign with Mark.

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COOKING UP A FRESH INTEGRATION

COOKING UP A FRESH INTEGRATION

DIRECT RESPONSE: CONSUMER PRODUCT + YOUSUCKATCOOKING

When HelloFresh was looking to grow its business in the competitive home meal delivery market, they knew the only way to differentiation was through creativity.

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I Shot My Truck with a Tank...

I Shot My Truck with a Tank...

I Shot My Truck With A Tank...

To send this truck out with a bang, we set up Dr. Matt Carriker of DemolitionRanch with World of Tanks, who supplied an M1 tank. The result? Matt's pick up truck is no more...and over 4.5 million people watched. 

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REAL CONNECTIONS MEAN REAL RESULTS

REAL CONNECTIONS MEAN REAL RESULTS

DIRECT RESPONSE: CONSUMER TECH + SMARTER EVERY DAY

Anyone can pitch a product, but pitching something you don’t care about is inauthentic at best. KiwiCrate partnered with Destin at Smarter Every Day on a unique CPA basis...twice...to capitalize on Destin’s connection to both the product and his audience.

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Social Influencer Marketing Case Study: Roman Atwood

Social Influencer Marketing Case Study: Roman Atwood

BRANDING: CONSUMER PRODUCT + ROMAN ATWOOD

When Harry’s looked to celebrate St. Patrick’s Day with it’s client base, it looked to The Army for help -- Roman Atwood’s Army. Harry’s St. Patrick’s Day video, posted only on the Harry’s channel, was linked and promoted by Roman as part of his blog.

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Social Influencer Marketing Case Study: Shell

Social Influencer Marketing Case Study: Shell

BRANDED VIDEO: ENERGY COMPANY + SMARTER EVERY DAY

Lighting the way to a brand people know and love. Shell worked with Smarter Every Day to share the story of how Gravity Light, a Shell Ventures portfolio company, uses ancient clock technology and modern LED lights to bring safe and clean light to homes not connected to the power grid.

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