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Influencer Insight with Smarter Every Day

Influencer Insight with Smarter Every Day

INFLUENCER INSIGHT: SMARTER EVERY DAY

Joel and Brad take a Lyft ride in Los Angeles with Destin Sandlin from Smarter Every Day and talk about what makes for a good experience working with a brand, from an influencer's perspective.

Watch the interview

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

EVALUATE THE CAMPAIGN: "SONIC & ICE-T"

Joel and Brad examine Sonic's choice to feature rapper and actor Ice-T in their most recent marketing campaign.

Watch Episode 18

INFLUENCER MARKETING CAMPAIGN STRATEGY: DELTA AIRLINES

INFLUENCER MARKETING CAMPAIGN STRATEGY: DELTA AIRLINES

CREATE THE CAMPAIGN: DELTA

Kay-Anne joins Brad to discuss a recent campaign by Delta. Together, they explain how an influencer marketing strategy could have taken it one step further.

Watch Episode 17

The Future of YouTube Influencer Marketing

The Future of YouTube Influencer Marketing

SOME INFLUENCER MARKETING TRENDS TO KEEP AN EYE OUT FOR IN THE UPCOMING YEAR

As influencer marketing becomes an increasingly more established form of advertisement, the desire for easier meetings between brands and social media personalities has also grown. Despite influencer marking's infancy, industry trends have emerged.

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Influencer Marketing Campaign Strategy: Blue Origin

Influencer Marketing Campaign Strategy: Blue Origin

Create the Campaign: Blue Origin

Brad & Joel create an influencer marketing campaign for Space exploration company Blue Origin. 

Watch Episode Sixteen

Influencer Marketing Campaign Analysis: Samsung

Influencer Marketing Campaign Analysis: Samsung

Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"

Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.

Watch Episode Fifteen

Social Influencer Marketing Trends: Live Video

Social Influencer Marketing Trends: Live Video

Influencer Marketing Trends: Live Video

Joel and Brad examine the impact of the proliferation live video on influencer marketing. 

Watch Episode Fourteen

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Evaluate The Campaign: Lowe's & "Home Alone"

Joel and Brad discuss how Lowe's nailed their YouTube influencer marketing campaign built around the movie "Home Alone."

Watch Episode Thirteen

TRUE VALUE OF INFLUENCER MARKETING

TRUE VALUE OF INFLUENCER MARKETING

IS THIS PAYING OFF? -- HOW TO ACCESS THE VALUE OF AN INFLUENCER MARKETING CAMPAIGN & KNOW IF IT’S WORKING?

As influencer marketing becomes an increasingly popular way for brands to reach potential customers, these companies need to know how they can evaluate the success of their campaigns. It is time we now discuss topics around getting the most out of your future influencer marketing campaign. 

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69 MILLION WATERMELONS CAN'T BE WRONG

69 MILLION WATERMELONS CAN'T BE WRONG

DIRECT RESPONSE: CONSUMER TECH + MARK ROBER

As a former NASA scientist and a regular on The Jimmy Kimmel Show, Mark Rober goes big with everything he does, even watermelons. We weren’t surprised to see his how-to watermelon deliver 69 million views, countless fun at outdoor parties, and a very happy Consumer Tech client who ran a direct response campaign with Mark.

Read This Case-Study