Thinking Outloud Episode #17

Thinking Outloud Episode #17

CREATE THE CAMPAIGN: DELTA

Kay-Anne joins Brad to discuss a recent campaign by Delta. Together, they explain how an influencer marketing strategy could have taken it one step further.

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The Future of YouTube Influencer Marketing

The Future of YouTube Influencer Marketing

SOME INFLUENCER MARKETING TRENDS TO KEEP AN EYE OUT FOR IN THE UPCOMING YEAR

As influencer marketing becomes an increasingly more established form of advertisement, the desire for easier meetings between brands and social media personalities has also grown. Despite influencer marking's infancy, industry trends have emerged.

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Influencer Marketing Campaign Strategy: Blue Origin

Influencer Marketing Campaign Strategy: Blue Origin

Create the Campaign: Blue Origin

Brad & Joel create an influencer marketing campaign for Space exploration company Blue Origin. 

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Influencer Marketing Campaign Analysis: Samsung, The Rest Of Us

Influencer Marketing Campaign Analysis: Samsung, The Rest Of Us

Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"

Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.

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Social Influencer Marketing Trends: Live Video

Social Influencer Marketing Trends: Live Video

Influencer Marketing Trends: Live Video

Joel and Brad examine the impact of the proliferation live video on influencer marketing. 

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Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Evaluate The Campaign: Lowe's & "Home Alone"

Joel and Brad discuss how Lowe's nailed their YouTube influencer marketing campaign built around the movie "Home Alone."

Watch Episode Thirteen

TRUE VALUE OF INFLUENCER MARKETING

TRUE VALUE OF INFLUENCER MARKETING

IS THIS PAYING OFF? -- HOW TO ACCESS THE VALUE OF AN INFLUENCER MARKETING CAMPAIGN & KNOW IF IT’S WORKING?

As influencer marketing becomes an increasingly popular way for brands to reach potential customers, these companies need to know how they can evaluate the success of their campaigns. It is time we now discuss topics around getting the most out of your future influencer marketing campaign. 

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69 MILLION WATERMELONS CAN'T BE WRONG

69 MILLION WATERMELONS CAN'T BE WRONG

DIRECT RESPONSE: CONSUMER TECH + MARK ROBER

As a former NASA scientist and a regular on The Jimmy Kimmel Show, Mark Rober goes big with everything he does, even watermelons. We weren’t surprised to see his how-to watermelon deliver 69 million views, countless fun at outdoor parties, and a very happy Consumer Tech client who ran a direct response campaign with Mark.

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How To Transfer Your Brand From TV To Influencer Marketing

How To Transfer Your Brand From TV To Influencer Marketing

How to Transfer from TV to Influencer Marketing

Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.

Watch Episode Twelve

COOKING UP A FRESH INTEGRATION

COOKING UP A FRESH INTEGRATION

DIRECT RESPONSE: CONSUMER PRODUCT + YOUSUCKATCOOKING

When HelloFresh was looking to grow its business in the competitive home meal delivery market, they knew the only way to differentiation was through creativity.

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