Cooking up a fresh integration
Direct Response: Consumer Product + YouSuckAtCooking
When HelloFresh was looking to grow its business in the competitive home meal delivery market, they knew the only way to differentiation was through creativity. Enter YouSuck At Cooking stage right. Authentic. Funny. Fresh (get it, get it!?!? Sorry, we were excited). And it’s safe to say it worked with HelloFresh coming back for seconds. Mmm, mmm good.