Gaming to Win
Direct response: CONSUMER Tech + JonTron
Influencer marketing doesn’t work in the same way as traditional marketing. In working with a leading Animae content provider we didn’t pursue influencers in the animae space. Instead we partnered in the adjacent gaming space where we could educate and entertain a ripe audience. 7 million views and 6 months later, CrunchyRoll has been a consistent sponsor of the JonTron show.